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A few projects I'm proud of, from an award-winning leadership platform to a full ecommerce redesign. Each one covers the problem, my role and what changed.

/ some work

Carnilove

Full ecommerce redesign

Full ecommerce redesign for a pet food brand sold in 80+ countries. Research, IA and a 17-section site in 3.5 months.

UX Designer to Head of UX

From first UX hire to Head of UX: a team of six, a 1,000-component design system and a platform used in 140 countries.

Founding Designer

A daily learning community for 1,500 leaders at a FTSE 100 hotel group. Four industry awards.

Client Work & Testimonials

AI-assisted design and engineering for software and ecommerce teams, from research to shipped build, with client testimonials.